In 2014, the Coventry Telegraph reported that nearly 6,000 families in the city owed a combined £46 million in household debt. At the time, it was shocking. The average debt per family sat at around £7,500, with one in seven households unable to keep up with payments.
Fast forward to 2026, and the picture is significantly worse. According to MoneyHelper, the average UK household now carries over £65,000 in total debt, including mortgages. Unsecured debt alone, covering credit cards, personal loans and arrears, averages more than £4,500 per adult. The cost of living crisis, rising energy bills and stagnant wages have all pushed more people into financial difficulty.
Coventry remains a useful case study because it mirrors national trends so closely. It is neither the richest nor the poorest city in England, making it a reliable barometer for how ordinary families are coping.